In the last week of February, Poker welcomed digital influencer Jonathan Pinheiro. Jhow GK, as he is known, specializes in content about the goalkeeper universe, with more than 500,000 followers on Instagram and more than 1 million subscribers on his YouTube channel.
Jhow spent three days at the company’s headquarters, where he had the opportunity to learn more about the structure and have direct contact with some of Poker’s most strategic departments, such as Sales, Marketing, and Research & Development, among others. The meeting with some of Poker’s key leaders focused on discussing scenarios and opportunities to connect with our shared audience: goalkeepers.
In the same week he signed the renewal of his sponsorship contract, Jhow developed new content with Poker and also took part in a meeting at Arena do Grêmio with sponsored goalkeepers Weverton (Grêmio) and Everson (Atlético-MG).
Originally published on poker.esp.br.
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